Everything we design starts with our core identity elements. When used consistently they enable us to develop a confident, recognisable look and feel across all our communications.
Our logotype has been developed to embody our core proposition - we open up life’s possibilities. The Wizit logo is represented in our hero colours and sits on navy and white backgrounds only.
Clear space rules
To give our logotype the space it deserves, we’ve defined specific parameters for our logotype’s clear space. The clear space is where no other graphic element can encroach.
Minimum size rules
Print - the minimum size of our logotype over an image printed application is 20mm in width. There is no limit on maximum size. Digital - the minimum size of our logo in a digital application is 100 pixels in width.
The Wizit logo is represented in our hero colour and sits on navy, grey and white backgrounds only.
Our It Chip comes directly from our logotype and carries the same sentiment. It is a key component of all our communications.
Our logotype always sits in its holding device at purchase point. The holding device has been crafted from our logotype.
Our colour palette has been extensively tested for accessibility. Please note that this is a digital first colour palette that helps define our contemporary visual identity. All colours are represented here in RGB.
Use your social media channels to tell your customers that Wizit is now available as a payment option.
Please use the following templated copy for your Social posts.
Our merchant banners and tiles are designed to be displayed across your website homepage to advertise Wizit. There are 3 different sizes available. Simply add as an overlay image on your web banner. Use the Wizit navy background colour HEX #0D1035 by using an image editing program such as Adobe Photoshop.